In the gaming industry, the importance of IP to gaming companies is becoming increasingly apparent.
In the gaming industry, the importance of IP to gaming companies is becoming increasingly apparent.
RELATED NEWS
According to a recent report published by market research firm Newzoo, the number of games based on existing IPs is changing, and IP owners often choose mobile games as the main platform.
As the name suggests, an IP adaptation is the creation of a popular game, since the IP itself already has a large fan base, it is easy to attract attention when it is released. Newzoo also found that a strong IP is also important to attract massive spending.
According to the survey, players who spend more than $25 a month on mobile games are likely to spend more on IP mobile games. The report also assesses small to medium size with an average monthly game deposit of $5-25 popular with existing IP games that players are interested in. At the same time, the number of IP mobile game downloads is 2.84 times higher than normal games.
IP games have a larger influence on the top grossing game list in Asia, while mobile games of this type in Europe and the US record large downloads. In the report, Newzoo also suggested three key factors for the success of IP games.
The mobile gaming market continues to surpass PC and console platforms as the largest and fastest growing gaming segment. By 2022, more than half (53%) of the global games market revenue will come from mobile games.
For years, successful mobile game developers have relied on user tracking data to run online games and attract new users. However, after the adoption of Apple’s AT&T policy, user tracking and targeting was restricted, forcing game publishers to choose new methods of game marketing.
“To analyze the performance of IP mobile games, we analyzed data on 650 IP games based on data from our partner Airnow and conducted user surveys in key mobile game markets. (USA, Germany, Japan and China) to better understand mobile games. Gamers’ attitudes towards IP-based games” – the Newzoo report pointed out.
Therefore, mobile game publishers have to find other ways to market their games, and one of the options is to adapt games from IP. Simply put, developers and publishers want to build IP adaptations of their games through household names to increase organic installs of their games.
Through observing the 100 highest-downloaded iOS mobile games globally in 2021, it was found that only 1 Soccer Super Star game is a game without IP, proving that strong IP is often one of the factors The main effect on the amount of game downloads as well as game downloads of users.