Microsoft posted full-page ads in the UK’s Financial Times and the Daily Mail to promote its planned partnership with Activision Blizzard.
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Microsoft announced that if the $69 billion deal goes through, Xbox will be able to provide Call of Duty with an additional 150 million gamers. The 150 million figure is nearly 125 million gamers on Nintendo Switch and 25 million GeForce Now users.
The UK’s Competition and Markets Authority (CMA) said it believes the deal between Microsoft and Activision could reduce competition and lead to “higher prices, less choice or less innovation”. more” for people who play games. They also suggest that the easiest way to ensure that market competition doesn’t become significantly less is to block the deal altogether.