On the evening of April 3, the first broadcast of KOC VIETNAM 2022 was officially broadcast. The qualifying round of the show surprised viewers with the well-invested and well-organized space from the crew with thrilling challenges and dramatic rules of the game from host Chau Bui, the judge throughout Ky Duyen and the judge. guest An Phuong.
The judging panel always closely monitors the performance of all candidates
“My DNA – My own substance” is the first challenge for the top 18 KOC VIETNAM 2022
The opening performance of KOC VIETNAM 2022 has proved that the program crew knows how to catch the new generation trend. In the increasingly developed 4.0 era, many reality shows are no longer broadcast in the traditional way on television but are more open to the direction of online livestream. This is considered as a very effective new approach for today’s young audience who see phones and computers as “separate objects”. Capturing modern audience psychology, many production units have invested efforts to launch many good and diverse products on online platforms and VCCorp is no exception, KOC VIETNAM 2022 itself is an example. most obvious example.
If today’s usual entertainment shows are not broadcast live but broadcast more than 1 hour after being broadcast on television and using only the traditional channel, YouTube, then KOC VIETNAM 2022 is completely different. The program crew has very clearly defined where the audience is, the program will broadcast there, instead of just broadcasting on 1-2 main channels like TV & YouTube. And especially, on all channels, the program will be broadcast at the same time to create the strongest explosion.
This is the first program to be broadcast as a Mega livestream on various channels besides YouTube, programs and apps of companion brands such as Lazada or a series of famous community fanpages, creating a strong viral effect on social networks. The program is also broadcast simultaneously on the website system & leading news applications with the largest coverage in Vietnam of VCCorp and many cooperating units. In addition to the variety of broadcast channels that allow viewers to watch wherever they are, episode 1 of the KOC Camp round is also a place for viewers to interact, comment and even find information. “inspiration” to shop when seeing extremely dedicated product reviews by KOCs.
Although only airing the first episode, KOC VIETNAM 2022 has achieved a series of remarkable achievements when reaching more than 2 million views in just 1 hour of broadcasting on multiple platforms including more than 100 press websites, 35 cooperative fanpages, program microsite, 5 press apps owned by VCCorp, MXH Lotus and Lazada e-commerce app. Even, there are times when KOC VIETNAM 2022 has more than 41,000 people watching the program. With the success of KOC VIETNAM 2022, it is certain that in the near future VCCorp will open a series of large reality shows, broadcast in the direction of Mega Livestream – the solution to broadcast programs simultaneously on modern multi-platforms. this! This will definitely be a broadcasting solution that brings impressive results to other large-scale programs/shows in the current vibrant & rapidly developing reality TV show market.
Episode 1 KOC VIETNAM 2022 ended with many emotions and open questions. Who will stop, who will continue to pursue the KOC path? The answer will be in episode 2, which will be broadcast at 8:30 pm on April 10, 2022 on nearly 40 multi-platform media channels including VCCorp’s Mega livestream system, Lazada co-organizer and many media partners such as: Famous community fanpage, fanpage of host Chau Bui, judge Ky Duyen and other partners of the program.
KOC VIETNAM 2022 is invested and implemented by VCCorp and co-organizer Lazada Vietnam, officially released on Kenh14 and a multi-platform communication system, consulting and sponsored by Admicro, with ACCESSTRADE Vietnam as the The partner providing the official platform will be a professional playground, for KOC faces to learn, rub and develop. With the explosion of e-commerce platforms and huge demand from consumers, the professional, creative and thoughtful generation of KOC promises to become an indispensable part of every shopping decision of the world. young.
The KOC Camp competition round with 6 episodes full of challenges and engaging activities will officially be broadcast at 20:30 every Sunday from April 3, 2022 to May 8, 2022 on nearly 40 multi-platform media channels. The platform includes VCCorp’s Mega livestream system, Lazada co-organizer and many media partners such as famous community fanpages, fanpage of host Chau Bui, judge Ky Duyen and other partners of the program. Choose your own favorite face to vote and find the best KOC with the program here!