Activision Blizzard announces a massive loss of active players from 2021 to 2022 after a tumultuous year and a forgettable Call of Duty season.
Activision Blizzard – the publisher behind popular games like Call of Duty and Diablo has revealed that it has lost millions of users compared to this time last year across its various products. However, despite the drop in player numbers, Activision also claims that it has added 25% more developers to its many studios year over year.
The publisher of Call of Duty has been in a tough spot lately, often a source of controversy and often put in a negative light when more details about the company’s inner workings emerge. company. Almost exactly a year ago, Activision Blizzard was sued by the state of California for numerous workplace violations that ultimately sparked protests by Raven Software QA employees. Amid a major lawsuit and worker strikes, Microsoft announced plans to buy the company and bring many of its studios under the Xbox brand.
During its most recent earnings call, Activision announced it beat expected revenue expectations, earning $1.64 billion versus $1.59 billion expected. However, despite beating revenue projections, the company recorded a downward trend in active users throughout the most recent quarter and since last year. From June 30, 2021 to June 30, 2022, Activision’s user base grew from 408 million to 361 million players. This stat counts anyone who played an Activision game during that time period. Additionally, from March 30, 2022 to June 30, Activision alone lost 11 million players. However, Activision Blizzard therefore appears to be investing in its studios with a 25% increase in total developers year on year.
There are a multitude of factors that can cause Activision’s user base to drop. Call of Duty Vanguard, a mainstay of the company’s sales and users, sold less than the previous two installments in the franchise and wasn’t as well received as its predecessors. Activision’s game volume has also been relatively low lately. Furthermore, many of the markets where Activision stands out are in decline, meaning that people are starting to allocate their entertainment budgets to things beyond video games.
However, Activision seems to be preparing for a solid end to the year. The publisher that currently has Overwatch 2 is planning a release release on October 4, with Call of Duty: Modern Warfare 2 launching shortly after on October 28. Also, Blizzard’s next big ARPG – Diablo 4 is due out next year, but gamers can get the game experience before the end of the year if beta testing is conducted before 2023.