Activision Blizzard has appointed Kristen Hines as the company’s new director to restore the lost image in the hearts of fans.
Kristen Hines, who reports to chief human resources officer Julie Hodges, will join the company and senior leadership team on April 25. She will play a leading role in delivering on Activision Blizzard’s commitment to achieving increase the number of women employees and their benefits by 50% within the next 5 years. Activision Blizzard said Hines will also work with all of its game development teams “to ensure diverse game-making perspectives are incorporated into game design, including story, character development, gameplay, and gameplay. and community interaction”.
Hines will join Activision Blizzard from Accenture, where she served as the CEO leading the company’s global inclusion, diversity and equity operations. She also advises clients on large-scale changes in operating model, organizational design, HR strategy and employee experience. I am delighted to be joining a company that is prioritizing its commitment to DEI and making progress towards the ambitious goals it has set for itself,” she said. “In a game industry currently underrepresented, I look forward to leading the company’s efforts to further build a workplace that values transparency, fairness, and inclusion within the company.
“Games are really a great way to connect communities around the world and showcase the best people with innovative ideas in the industry. I look forward to playing a part in expanding the range of talent who bring these immersive experiences to many players around the world.” Activision Blizzard CEO Bobby Kotick added: “Kristen’s success led to a complex transformation with measurable outcomes that made her the right person to make sure we were able to make it happen. demonstrate commitments to fairness and inclusion, and build a model workplace that aligns with the values our company holds.”
The publishers of Call of Duty, World of Warcraft and Candy Crush recently said they were having problems attracting new employees and retaining old ones, and that their recruiting struggles could be back to back. should be aggravated by the constant occurrence of lawsuits and the appearance of debunked articles. In March, a federal court judge said she would approve Activision Blizzard’s $18 million settlement of a sexual harassment lawsuit filed by the U.S. Equal Employment Opportunity Commission on Wednesday. last year.
California’s Department of Housing is also suing Activision Blizzard for allegedly failing to address sexual harassment and discrimination against female employees. In January, it was announced that Microsoft intends to buy Activision Blizzard in a deal worth $68.7 billion in what would be the gaming industry’s biggest deal ever.
Microsoft hopes to close the deal in the first half of 2023, subject to closing conditions and completion of the regulatory review. The US Federal Trade Commission is processing an antitrust review of the deal to determine whether the takeover gives Xbox an unfair competitive advantage. Anyway, this is also good news for Activision Blizzard when it has found a new and fair representative to regain the image in the eyes of fans in the near future.