INTERNATIONAL_ As a way to keep Call of Duty alive, many expansions of this IP have been and will be released.
Call of Duty revenue was down on console and PC in the fourth quarter of last year, according to Activision Blizzard’s latest revenue report.
Call of Duty: Vanguard had lower sales than its predecessor Warzone, Call of Duty’s free-to-play battle royale game. Many experts say, this is what makes Activision have to continue to open new versions so as not to perish an IP that makes its brand.
The company is implementing the most ambitious plan in the history of the franchise, with extensive innovation with many hit products.
Call of Duty is not only a success on consoles and PCs, but the Call of Duty Mobile version has recorded a rapid increase in sales, especially popular in China. The total sales of this mobile shooter has surpassed 1 billion dollars.
But beyond the games we know now, Activision is looking to expand to work even more to further develop IP Call of Duty.
“The studio expansion has added development resources for the company to move forward with plans for a variety of ongoing activities such as building new titles in the Call of Duty universe” – business press release. Activision Blizzard’s Q4 2021 financial revenue.
Microsoft and Activision Blizzard announced the biggest deal in gaming history today at $68.7 billion. The deal will combine Microsoft’s Xbox and PC games business with franchises like Halo, Fallout, and Forza with Activision Blizzard franchises like Call of Duty, World of Warcraft, and Overwatch. This is a big boost for Microsoft’s Xbox Game Pass subscription service, which has 25 million subscribers.