Global marketing measurement and experience management platform AppsFlyer has acquired two leading technology companies: devtodev and oolo. This combination not only creates a wave of expectations but also brings huge opportunities in the gaming industry and digital marketing.
Devtodev, committed to providing full lifecycle data analytics solutions to game and app developers, has made significant strides since its founding in 2014. AppsFlyer’s acquisition increases Strengthen gaming solution capabilities and promote private data collaboration in the privacy cloud market.
Oolo, one of the emerging companies with the world’s leading AI-powered customer acquisition and monetization decision-making platform, has attracted attention with the participation of AppsFlyer. This gives marketing, growth, and monetization teams more agility and data insights to drive effective business growth.
AppsFlyer and devtodev’s partnership aims to combine complete customer data sets into one powerful measurement and data analytics platform. This provides developers with powerful tools, deep insights, and superior experiences to extend user lifecycles and drive business growth.
Oolo, with advanced AI technology, helps marketers make smart decisions, from attracting, interacting to making money from customers. This acquisition will strengthen AppsFlyer’s portfolio of products and services, providing a comprehensive solution for the alignment needs of marketing, growth and monetization teams. AppsFlyer is more powerful with AI technology to optimize growth and monetization strategies, demonstrating its commitment to the future of intelligent data-driven decision making.