According to Niko Partner’s recent Asia video game market research report, this market will have more than 1 billion gamers and be worth $41.4 billion by 2026.
Recently, Niko Partners – a unit that researches the video game market and consumers in Asia has published an interesting market research report. Through these indicators, this unit predicts that the mobile and PC games market in the group of 10 Asia will generate US$35.9 billion in 2022, reaching US$41.4 billion in 2026. In addition, at the current growth rate, the number of PC and mobile gamers reaching 10 in Asia will total 788.7 million in 2022, reaching 1.06 billion in 2026.
Lower forecasts for 2022 will impact growth rates through 2026 India, Thailand and the Philippines are the fastest growing markets in terms of revenue. The number of Japanese and Korean gamers are the most mature markets in the Asia region, accounting for more than 77% of the revenue. In 2022, Japan’s game revenue fell 2.6% year-on-year and South Korea’s was flat. India is the second largest gamer base in the world, with 396.4 million gamers, accounting for 50.2% of the total number of gamers in Asia. At the same time, India is also the fastest growing market with a 5-year revenue growth rate of 21%.
In addition, Asia’s gaming industry has many other growth drivers including:
– E-sports: Continue to become a medal sport at the 2022 Southeast Asian Games (SEA Games).
– 5G: Has seen an impressive launch in many markets, with Singapore, South Korea, Japan, and Chinese Taipei having much better 5G coverage compared to last year.
Asia is considered the most important video game development region in the world. Along with that, this is also a great opportunity for game developers and publishers, hardware and device manufacturers, infrastructure providers and investors.
High consumer demand for games, eSports, tournaments and streaming, coupled with growing disposable income, improved infrastructure and investment by multinationals countries as well as national governments have set the stage for continued strong growth. However, the different cultures, player preferences, and spending behaviors of each market mean that there is no one-size-fits-all approach.