Recently, the London-based game company Space Ape Games announced that the Beatstar game hit the $73 million mark.
Game Beatstar also reached 38 million downloads and 2.5 billion song “plays”. The game maker also paid $16 million in royalties to record companies and music publishers (about 20% of sales).
According to research, music games have always had a huge user base and significant search traffic, but their commercialization and copyright issues have made it difficult for game research and development and distribution teams. towel.
How did game product Beatstar and game company Space Ape Games break through and reach $73 million in annual sales? Space Ape Games has also received two investments from world famous game company Supercell in 2017 and 2022 respectively. What is the difference between Beatstar and Space Ape Games?
Founded in 2012, Space Ape Games is headquartered in London, UK with 120 employees from more than 30 different countries. Its games are released in 150 countries. Founder John Earner was the first product manager at the San Francisco studio of social game company Playfish, which was acquired by EA in 2009 for $400 million. During his time at Playfish and EA, John Earner led the team that developed three Facebook games Pet Society, Restaurant City and The Sims Social, which have long held the top of the charts and reached over 2,000 people. use daily activities.
In 2012, when three products entered a period of decline, John Earner was exhausted, so he turned to Simon Hade and Toby Moore. Together, the three embarked on the path of entrepreneurship. There are currently 8 products under the App Store account of Space Ape Games, 3 of which have been put on the shelves. Among them, Boom Beach: Frontlines is not removed from the shelves, but only limited to the release area.
According to Space Ape Games, since its global release on August 31, 2021, Beatstar has topped the charts of 24 countries and regions, and is in the top 10 out of 70 countries, and is currently ranked number one. The company with the highest revenue in the world. If you extend the time to the present, according to data.ai statistics, Beatstar has topped the list of games on the App Store in 37 countries and regions, and even topped the list of highest revenue in 7 countries. and area.
According to large amounts of big data, the top three regions with the most Beatstar gaming and high sales are Australia, USA and Canada, with the top three channels being Messenger, Instagram and Facebook.