The cross-platform game Blue Protocol released by Bandai Namco as an MMORPG for nearly 9 years will be officially released on June 14.
According to public information, the idea of Blue Protocol started in 2014 and was officially launched after a 9-year R&D cycle. But 9 years is enough time to make the game industry change drastically, and whether the game can stand up to the current Genshin Impact.
2014 was the year of the mobile game boom and Bandai was at the forefront of the mobile game wave, making a lot of money by relying on a number of mobile games adapted from the manga.
As a major Japanese manufacturer with strong R&D capabilities, the company is ambitious when it comes to launching Blue Protocol products. From its official announcement in 2019, to its appearance at the big TGA forum (The Games Awards) over the past two years, Blue Protocol has been ramping up production and finally coming out in 2023.
After many rounds of public testing, this game has also received a lot of attention, even in China, there is a lot of discussion surrounding this product designed in 9 years. Perhaps because of the good market prospects or the quality of the game, the plan to globalize the game was carefully considered before the game’s launch. Amazon and Smilegate have accepted to distribute the game.
The reason it is recognized and interested by many famous publishers is because of Blue Protoco’s excellent art and graphic style, in a number of tests, many players after experiencing the game had a feeling of like Sword Art Online. The game has many elements close to the current Genshin Impact, especially in terms of graphics, character expression system as well as audio and visual experience.
Shimoka Satoshi, Blue Protocol product lead, shared: “The game went through special processing in many aspects such as color and character movement, finally achieving the visual effects of the game. Play today at its fullest. We have tried to apply traditional production techniques and ensure the identity of Bandai Namco.” The game promises to create a new craze and compete with today’s popular games.