INTERNATIONAL_ Global mobile game downloads in 2021 are assessed to be slightly lower than in 2020 due to the impact of the epidemic.
However, the number of annual downloads of casual mobile games globally has increased by 15% to 13.7 billion. At the same time, the total time spent playing this type of game has also surpassed 58.1 billion hours for the whole year, showing that user demand for these types of games is still growing.
Globally, downloads of ultra-simple mobile games are up 15% year-over-year. According to a report from SensorTower, in 2021, the total cumulative downloads of casual mobile games globally will reach 13.7 billion, an increase of 15% compared to 2020 and the increase will mainly come from Google Play.
Asia became the largest market for casual games, contributing 36% of the download market share, followed by Europe and Latin America. Annual download volume in Latin America represented by Brazil and Mexico increased by 27%, becoming the fastest growing market. In addition, the Asian market has also grown significantly, and downloads mainly come from Southeast Asian countries such as India and Indonesia.
Voodoo topped the annual casual game publisher in terms of downloads. In 2021, a total of 23 publishers of casual mobile games have more than 100 million downloads worldwide. Among them, Voodoo, a French mobile game publisher, once again took first place in the download list of mobile game publishers with nearly 1.3 billion. AppLovin and Supersonic ranked second and third, respectively.
In terms of ranking change, Supersonic and Zynga achieved the highest performance, up 5 and 3 places respectively compared to last year. The first game quickly attracted a large number of players with a variety of racing and canyoning games, while the second focused on fashion-themed parkour games and doubled downloads through advertising. short video platform.
In 2021, revenue from in-app purchases of casual games will reach US$230 million, up 22% year-on-year. Germany’s Playgendary continues to hold the No. 1 position in the publisher’s sales list with two products Kick the Buddy and Bowmasters.