Chinese mobile game publishers performed strongly in the first half of 2023, especially in the RPG and 4X strategy genres, maintaining an absolute lead.
According to data.ai, a total of 37 of the 100 mobile games with the largest revenue globally in the first half of 2023 were released by game companies from China.
Honkai: Star Rail is miHoYo’s second global hit game after Genshin Impact. At the same time, as a multi-platform game, this product is well-plotted, has an anime-like cartoon art style, team fighting mechanics and other diverse features. The game has nearly 62 million downloads and achieved revenue of more than 457 million USD, with popular markets being Japan, China and the United States.
Whiteout Survival game belongs to the 4X strategy genre released by Century Games in 2023. This game is set in the apocalyptic survival of the Ice Age; 3D cartoon art style attracts players. In just half a year, the game has successfully entered the top 10 most downloaded 4X strategy games in the world. In the US, $99.99 in-app purchases contributed nearly 23% of game revenue share (iOS devices) in June 2023, which shows that game users has a high level of game loading.
Meanwhile, Survivor.io is a Roguelike ARPG game officially released by Haipi in the second half of 2022. Inspired by the gameplay of the PC game Vampire Survivors, the game was launched on mobile and took the lead in taking over. dominate the global market. The game has received more than 40 million downloads, with popular markets including China, Japan, Korea and the United States. The proportion of men in the game is 20% higher than women and is concentrated among Gen Z players between 18 and 24 years old.
Survivor.io’s high popularity lies not only in its easy-to-implement gameplay, but also thanks to the advertising strategy and regular ASO optimization from the operations team. Data.ai’s data shows that the game has updated content and items at the game store during the celebration, and launched hot events, deployed on many advertising channels such as ironSource, Unity and AdMob to increase your game’s visibility.