Sensor Tower reported that in November 2023, a total of 37 Chinese manufacturers made the list of the top 100 grossing mobile game publishers globally.
This group of 37 game makers has a total revenue of 1.87 billion USD, accounting for 38.3% of worldwide revenue. According to the report, the global mobile games market grew steadily after peaking in January 2021. But by 2023, the value decreased at a rapid pace. In the first half of the year, monthly revenue of the global mobile game market tended to decrease compared to the same period last year. Revenue from January to June was 38.6 billion USD, down 4.2% over the same period last year and down 10% compared to the first half of 2021. Many game manufacturers have had to adjust their business strategies. business to survive during the recession.
Soon after, the monthly revenue of the global mobile game market once again increased year-on-year, with $31.7 billion in revenue recorded from July to November, a slight increase 2, 2% over the same period last year. The upcoming Christmas and New Year holidays are a hot time to stimulate market demand to its highest level. Game manufacturers are now actively developing their businesses as soon as possible in preparation for the 2024 spring holiday season.
Sensor Tower has announced the top 30 Chinese mobile game publishers by revenue. The RPG mobile game Goddess of Victory: Nikke published by Tencent in the overseas market celebrated its 1 year anniversary in early November. With the introduction of new characters, new costumes and various activities, Sales of this product increased by 117%. Since November last year, Goddess of Victory: Nikke revenue on two mobile platforms has exceeded 600 million US dollars, 60% of which comes from the Japanese market. This makes Tencent one of the top 10 mobile game publishers in the kimono market, creating motivation for the company to further expand its overseas market.
The report also stated that the monthly revenue of global SLG mobile games decreased by 8%. Whiteout Survival has achieved strong growth with its unique ice and snow theme, integrating simulation and survival gameplay. In November, game revenue increased 5% over the previous month, setting a new high and capturing 10% of the SLG mobile game market share overseas, publisher Diandian Interactive ranked 4th on the list.
Zhaoxiguangnian, a subsidiary of ByteDance, launched the sci-fi survival RPG mobile game Planet: Chong Khoi in the Chinese market in mid-November. The mobile game ranked first in the list of downloaded games. the most on the Chinese App Store for a consecutive week after launch and quickly entered the top 10 highest-grossing games. Game revenue increased 24.5% over the previous month and the ranking increased 2 places to 9th place.
On November 7, the Japanese version of Arknights launched the Fall Festival 2023 event. The game topped the list of mobile games on the App Store in Japan in terms of revenue. In November, sales of this product in the cherry blossom market increased by 240% per month. On November 15, the tabletop mobile game Mahjong Soul was launched and quickly topped the App Store mobile game list in Japan, and November revenue increased by 333% compared to the previous month. Thanks to this game, publisher Youxing Network’s revenue increased 65.7% in November, rising 5 places to 10th place.
The SLG mobile game Civilization and Conquest launched by 4399 Games in overseas markets at the end of October has performed well in China, Taiwan, Hong Kong, Macau, Korea, Japan and other markets. another, becoming the highest-grossing mobile game of this publisher. 4399 Games’ mobile game revenue increased 47% over the previous month, returning to 30th place on the list.
In addition, Chinese mobile game publishers in the list of 100 publishers with the highest global revenue include Xindong Network, Goat Games, Zhixingtong, Yishijie, Youku Shengshi, Perfect World and Yale Technology, in total. plus 37 manufacturers.