The China Game Research Institute in collaboration with Gamma Data has released the early 2022 mobile game market report.
Accordingly, in January 2022, China’s mobile game market revenue was 22.240 billion yuan, up 20.25% month on month and up 17.76% year on year. Actual sales of mainland self-developed games in overseas markets was US$1.595 billion, up 5.27% month-on-month.
Among the top 20 downloaded iOS games in January 2022, casual games accounted for 6 games. Compared to the number of top products in 2021, the number of top products has increased significantly, and the total downloads account for more than 20%.
The mainland mobile game market in early 2022 increased positively.
The size of the mobile game market in January 2022 reached 22.24 billion yuan, up from the same period last year.
The main reason for the growth is that many games launch spring festival activities to celebrate the Lunar New Year to stimulate revenue growth. For example, Honor of Kings started spring festival activities on January 25th to bring a new playground for gamers. The following activities are continuously updated and active, the number of users also increases, further stimulating users to recharge.
On the other hand, several new games were launched on the eve of the Spring Festival which boosted sales. For example, Civilization and Conquest and Kiem The 3 Mobile released at the end of December both increased sales for publishers.
Mobile games in the Top 10 are the top products on the list from Gamma game data through research, checking financial statements.
The product list is divided into iOS and Android channels to calculate total revenue, excluding foreign market revenue. You can refer to information about the featured games in early 2022 from the mainland below.
Top 10 outstanding mobile games.
In 2019 alone, SLG mobile games released by Chinese companies accounted for more than 76% of the global market share, making the overseas SLG market almost a “private playground”, and making the competition more competitive. In this category there is almost no because the mainland is unique.
Game companies such as FunPlus, 37Games, Lilith Games, Youzu Games… regularly launch products and innovate a lot to stimulate players.
