Popularizing match-3 mobile games abroad has become the go-to for many Chinese manufacturers who are known for SLG games.
The most typical Chinese match-3 product is Puzzles & Survival produced and published by 37Games. This mobile game is also distributed in many different markets. According to the latest 37Games financial report, by the end of June 2022, Puzzles & Survival’s global market cumulative revenue has exceeded 4.2 billion yuan.
The theme in the current popular match-3 game is zombies and the apocalypse. The most popular Gme in China in recent years is RPG, followed by casual. The attractive markets of game makers from billions of people are Japan, Korea, Taiwan, Hong Kong and Macao. Over the years, many game brands Tencent, NetEase have promoted games in the aforementioned regions.
Puzzles & Girls is one of the match-3 games that continues to be released to players when it is released to foreign markets by 37Games. Not only that, the producer behind this game also surprised the media by boldly changing the topic to another direction: sexy girls.
Despite not having much of a breakthrough, the match-3 gameplay in the Puzzles & Girls mobile game appeals to players, as the game adopts one of the most popular themes in the game in recent years when it comes to hitting the heart. Users (directed to men) prefer female characters in the game.
According to the official introduction, the worldview setting of Puzzles & Girls is the space of the future world, and the prototype of the girl in the game is taken from the image of women working on space ships. Of course, in comparison, the spaceship does not have a real prototype to refer to, so the design of the girl in the game is somewhat bolder, although the game maker tries to show the spirit of a product. game.
The casual game takes the image of a female character completely different from the apocalyptic style in the selected Puzzles & Survival game. Perhaps because of choosing a two-dimensional style, the overall art style of Puzzles & Girls is appreciated by experts more vividly, making it easier for gamers to be in tune with the game.
In the game, players need to form their own team, and that team can bring up to 5 girls fighting on the ship. In the gameplay part, the game follows the basic rules of match-3 gameplay. Of course, as a product of the match-3 + RPG genre, the RPG part in the game also occupies a significant proportion.
In the future, it is expected that many other Chinese RPG or SLG game makers will focus on the match-3 series due to the large foreign market demand and large number of players.