A veteran manga editor notes the growing popularity of stories of reincarnation as villains in the shojo genre with advances on social media.
Kodoani.com – An experienced manga editor claims advances in social media have fueled the rise of villains.
In an interview with SoraNews24, manga industry veteran Y-san discussed the growing popularity of villain-centered stories, an isekai subgenre in which characters The heroine is reincarnated into the body of a rich and powerful villain. “Well, for a long time, the standard stereotype in shojo manga was the last protagonist to be noticed for having a pure and serious heart,” said Y-san. “But with the advancement of social media, I think the messy, more realistic emotions and romances have become more apparent and some people are getting tired of the pure protagonists. so pure.”
Y-san believes that the declining popularity of pure heroines in the shojo genre has finally paved the way for the villain archetype. “But conversely, a strong villain can get bold and speak out about people she doesn’t like,” she explains. “I think that’s what people find appealing. Stories of villains breaking engagements are also common. It may be the result of empathizing with one’s desire for freedom of control. a man.”
The manga industry veteran further examined how market trends affect mangaka, with Y-san specifically explaining the benefits and drawbacks to new artists planning to release manga stories. their own villain stories. She revealed that ads for popular genres are more likely to get approved. The popularity of villain stories also provides additional financial incentive for authors, who may see higher sales than mangakas working in more niche genres. However, Y-san asserts that an overabundance of similar works will make it difficult for new artists to build a solid reputation in the industry, as their readers often don’t remember the author’s name.
Y-san also introduced the author Satoru Yamaguchi and the artist of My Next Life as a Villainess: All Routes Lead to Doom for readers who might be interested in villain stories, praising the manga’s uniqueness in terms of its genre and its lovable cast of characters. The series revolves around Katarina Claes, the daughter of a prestigious Duke family and the antagonist of the Otome game, Fortune Lover. Having suffered a head injury as a child, Katarina recalls her past life as a Japanese schoolgirl, along with the terrible fate that awaited her new identity as a villain. Unwilling to accept her fate, Katarina begins to act, which has unintended consequences for Fortune Lover’s story.