As a product directly promoted by Will Smith, this zombie game still failed miserably with sales that could not have been worse.
Undawn is one of the zombie survival shooting games that created a big buzz right from the first days of its release. That reason is because of NPH Tencent decided to “play big” by inviting Will Smith to be the main character of the game, thereby helping the gaming community pay a lot of attention to Undawn.
However, unlike the expectations of the gaming community, Undawn was a complete failure. Although there are said to be more than 300 developers and a production budget of up to 140 million USD (equivalent to 3.5 trillion VND), the revenue the game earned after 8 months was at a disastrous level. Specifically, the game has only earned 287,000 USD since June 2023 until now.
If calculated simply, this amount is only 0.2% of the budget for this project and most people who experience it realize the reason why. Undawn
Since its launch, gamers have realized that Undawn is facing many problems and then becomes a completely failed product. The first thing that can be said is that it was not heavily promoted, so many gamers almost did not know that this game had been released. Many gamers on social media platforms were even surprised that they only heard about Undawn for the first time when they learned about its record loss.
On Steam, this game is being rated in “mixed” form with 5,535 reviews, the number of concurrent players only stopped at nearly 10,000 people last September. Although Will Smith also tried his best to promote this product on his personal page, that was still not enough to save Undawn.
Not only that, Undawn It is also considered that it is not possible to possess a quality gameplay compared to the increasingly strict criteria of the gaming community. Therefore, the fact that this game failed miserably was foreseeable by those who had experienced it.