Since its release, Diablo Immortal has received mixed reviews from the gaming community. Disappointed, that was the feeling of the majority of players at that time when almost all expected, the product released by Blizzard would be Diablo 4, instead of a mobile game-focused version like Diablo Immortal. Not to mention, the commercialization of the game has been pushed too high, making it difficult for many people to understand Blizzard’s decision.
But then, Diablo Immortal was incredibly successful. Even after only 2 months of release, the game also brought in revenue of more than 200 million USD for Blizzard. It seemed to have failed since before it was released, but this product was an unexpected success, and everything, certainly not by accident, or can be explained through the reasons below.
Diablo Immortal can be played on phones
The mobile game market is growing with more than 4 billion user downloads in August 2022 alone, according to Sensor Tower statistics. And Blizzard was very right, when developing Diablo Immortal on multiple platforms, in which the main focus was on the mobile platform.
In fact, there are still many complaints when Diablo Immortal, because to adapt to the mobile platform, the graphics are not as impressive as many other blockbusters. But surely, without developing Diablo Immortal on the mobile platform, Blizzard would not be able to have the large number of players and impressive numbers as it is now.
Released for free
Gamers will not have to pay any fees to play Diablo Immortal. This is also an extremely important factor in the success of this game.
There is no denying that, in order to have the best experience, it is difficult for gamers to spend money to buy more items. However, if you choose to play for free, it is not impossible. To top up or not, it is up to each person to decide.
Diablo brand still retains its charm
This is perhaps the most important detail. The Diablo franchise has long been considered Blizzard’s “safety card” for more than 20 years. And right after Diablo Immortal, Diablo 4 has also been released and continues to receive a lot of attention. Therefore, it is difficult for Diablo Immortal to fail while continuing to be in this franchise.