Traditionally, the biggest event of the year in the gaming industry – E3 will officially return to Los Angeles in 2023 after a three-year hiatus.
Over the past three years, the game industry has missed many important events. The COVID-19 pandemic has affected many events and E3 – the biggest annual gaming festival of the year is one such example. Organizer E3 – entertainment software association has tried to move to an online event with unclear results, but the aim has always been to return to a live event. That intention has now become a plan, with ESA announcing E3 will return live in 2023.
The ESA describes E3’s return in 2023 as “a week of iconic AAA reveals, earth-shattering premieres and exclusive access to future video games”. However, E3 will also bring back a controversial aspect of regulation from before the pandemic. E3 2023 will not only be open to publishers, developers, journalists, content creators, and industry insiders, but also to consumers. The exact structure of E3 2023, which will balance between live and interactive videos and events, will be confirmed at a later date.
However, there will certainly be questions about E3 next year, such as how E3 fits into the current landscape of regulations, especially with the advent of Summer Game Fest and its many events. online is now taking place in June. There are also questions regarding whether E3 itself will operate as a standalone event, as a conversation that began even before the pandemic related to whether regulation is distracting and misleading. As valid as the discussion about E3 has been over the years, few could argue that there is an absence related to the time and focus events. The Microsoft and Bethesda Games Showcase presentations were certainly fun, but having team presentations over a period of several days enhanced the experience in a way that didn’t exist in the gaming industry. That’s not to say E3 has to be the event to deliver that experience, but it’s probably the only one trying at the moment.
Just because E3 will return in 2023 doesn’t mean every publisher will be participating in the event again. Electronic Arts and PlayStation are both examples of publishers that have parted ways with E3 over the years, among others. E3 could lose even more partners in 2023 as publishers continue to focus on their own events. No matter what happens with E3 2023 next year.