In the first half of this year, EA announced to stop cooperating with FIFA (FIFA), but the NFL (National Football League) still maintains a good relationship with EA.
In the first half of this year, EA announced to stop cooperating with FIFA (FIFA), but the NFL (National Football League) still maintains a good relationship with EA.
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Although EA is not the exclusive partner of NFL video games. EA announced that it has renewed its exclusive multi-year esports contract with the NFL.
As a trusted partner for over 30 years, EA’s commitment to game authenticity in the Madden NFL is exemplary, said Ed Kiang, NFL Vice President of Video Games. Expanding our partnership with EA is another way for the NFL to grow its fan base, and a joint effort that will boost NFL fan expectations while showcasing some of the best Madden players in the world. .
EA found that last year’s Madden Championship Series’ average minute-by-minute viewership quadrupled compared to the previous year. Last year’s MCS tournament aired on EA’s YouTube and Madden Twitch channels, the NFL’s YouTube channel, and the ESPN app.
It was also first streamed as audio on EA’s Madden iHeartRadio app channel, and also on the NFL’s Twitter account and various NFL Channels streamers. This year’s Madden Championship Series will feature a $1.7 million prize pool for the season.
EA and the NFL announced that they have renewed their contracts, allowing the Madden NFL Championship Series to continue. Back in 1988, EA released Madden named John Madden Football. As the years passed, it became the dominant football video game in the media. In early 2005, EA entered into an exclusive licensing agreement with the NFL that continues to this day. Now, this relationship Madden has even “encroached” into the field of e-sports.
Since eSports became popular, EA has entered the field with Madden’s Madden company Madden’s Madden NFL Championship Series, also known as MCS. The series runs for 9 months throughout the year, with the participation of hundreds of players from around the world. The 2020 Ultimate Madden NFL is notable for having a player who won the championship without using a quarterback.
The continued partnership will allow MCS to tailor itself to the actual NFL football season. The Ultimate Madden NFL 23 Bowl eSports Championship will also take place the same week as Super Bowl 57. Additionally, the tournament finals including a $1 million prize pool along with another $700,000 will be available throughout. Season.
In the announcement, VP of EA Esports Brent Koning talked about MCS and how it allows anyone to become an NFL champion from their couch: “Madden NFL eSports continues to deepen our love of the game. game with fans. The game maker improves the game while increasing engagement with Madden’s most loyal fan base. Since MCS started 5 years ago, it has helped showcase the game by elevating the greatest players in the world, while giving every Madden NFL player the opportunity to go from the couch to a champion. enemy”.
Ed Kiang, Vice President of Video Games at the NFL, also expressed his excitement at the continued partnership and expansion of the field. “Expanding our partnership with EA is the way to grow fans off the pitch and elevate the EA Sports Madden NFL championship streak by adapting Madden competitive game to NFL moments,” he said. .
The PlayStation 5 version of Madden 22 has a score of 68 on Metacritic and a user score of 0.6/10, which has many technical issues to fix. But the franchise continues to be a steady moneymaker for EA, selling over 7 million copies worldwide, and the franchise shows no signs of slowing down.
Earlier this year, EA officially revealed the latest game in the Madden 23 football franchise. The rewards were announced shortly after changes were made to the Madden 23 franchise mode.