In addition to announcing the cessation of development of 2 mobile games, EA also announced the closure of Industrial Toys developer.
News of the discontinuation of Apex Legends Mobile and Battlefield Mobile comes along with EA’s latest financial report. The publisher said that the company made the decision to stop development of Apex Legends Mobile – the game launched less than a year – on the grounds that “the experience did not meet the expectations of the players”.
A separate statement from Respawn Entertainment, the studio behind Apex Legends, shed more light on concerns surrounding game development: “We aim to provide players with games that always stand out. From a strong start, Apex Legends Mobile’s content system began to fall short of standards in terms of quality, quantity and pacing.For this reason, after many months of working with development partner PUBG Mobile developer Lightspeed and Quantum Studios, we have come to the decision to discontinue our mobile game.” Apex Legends Mobile will officially close on May 1 of this year. The game will be removed from the stores and all in-app purchases with real money will be disabled as of February 1.
As for EA’s decision to terminate Battlefield Mobile development, the publisher explained: “As the industry has evolved and the strategy of creating a deeply connected Battlefield ecosystem has taken shape, We decided to change the current direction to best convey our vision for the franchise and meet player expectations.” News of Battlefield Mobile’s cancellation came with confirmation that the project’s developer, Industrial Toys – acquired by EA in 2018 – would be shutting down. Industrial Toys was founded by Alex Seropian (a member who co-founded Bungie in 2012) and has created several mobile-focused shooters like Midnight Star.