On the eve of Worlds 2022, the reigning world champion – EDG has “stripped his arms” to advertise his name in the city hosting the Group Stage.
On the eve of Worlds 2022, the reigning world champion – EDG has “swished his arms” to advertise his name in the city hosting the Group Stage.
With the Chinese or Korean LoL community, cheering or congratulating your favorite players and teams with billboards has become very popular. For example, Faker used to rent a car to celebrate his birthday by fans running around Seoul, or rented a billboard at New York’s Times Square.
Recently, EDward Gaming – one of the “richest” Esports organizations in China also rented a billboard in Times Square to cheer for the home team.
According to many fans, the cost of renting a billboard here ranges from 5,000 to 50,000 USD (about 120 million to 1.2 billion VND) depending on the time frame and advertising time. For that reason, the League of Legends community is extremely admiring the “spending” of this Esports organization.
Even characters in the international gaming industry such as CEO Gen.G Esports, BLV at LPL, analyst at LCS, famous reporter LCK, etc. also left comments expressing surprise.
Previously, EDG was crowned champion of Worlds 2021 and received 489,500 USD (about 11.6 billion VND) – a not too large number given the cost that this team spent to “check-in” in the competition city. will compete in the Group Stage of Worlds 2022. Therefore, many fans have noticed EDG’s confidence and determination to defend the throne at Worlds 2022.
According to the schedule from Riot Games, EDG will face T1 on the opening day of the Worlds 2022 Group Stage, which promises to be the main match with a huge viewership of the reigning world champion.