In the past few days, the community is witnessing a billion-dollar deal that promises to stir up the game market between Electronic Arts and Amazon
Electronic Arts is an American video game company with headquarters in Redwood City, the name behind major AAA game franchises such as Apex Legends Mobile, Battlefield series, FIFA, F10, The Sims,… on PC. , console and mobile. It is likely to reach an agreement with Amazon, the e-commerce giant. According to reports, Amazon may be looking to acquire Electronic Arts.
Amazon will likely announce its acquisition. Although Disney, Apple and Comcast have been approached with offers. Amazon shows its special interest in FIFA publisher. Experts say the deal is possible because we also saw another AAA studio, Activision Blizzard, which was acquired by Microsoft earlier this year for a huge amount of $68.7 billion. And then a smaller mobile studio Zynga was acquired by Take-Two for nearly $13 billion. Big brands now buy smaller brands to increase their competition
Now, it is reported that CNBC has dismissed the deal as the rumors have now been proven false despite the spike in EA’s stock that has been seen in recent times. If this deal turns out to be true, it will mean that the EA will be under new management. Will Amazon make any changes to the world’s leading game brand like EA?
Shares of video game maker Electronic Arts jumped rapidly following a report in USA Today about Amazon’s acquisition of the company. This would be a major deal for Amazon and immediately make the tech giant one of the biggest video game companies in the world, although CNBC later reported that Amazon had no plans to do so. make suggestions.
Shortly after, USA Today claimed Amazon had submitted an official offer to buy EA. EA stock rallied nearly 15% in pre-opening trading after the USA Today news hit the air, before settling for a more modest 5% at $133.95 mid-morning. 08/2022. The deal will likely be the largest acquisition in Amazon’s history, as EA’s $35 billion market capitalization far exceeds the $13.7 billion Amazon paid Whole Foods in 2017.
However, information about acquiring EA is not without foundation. Amazon spokesman Kanak Jha also declined to comment on the rumored EA takeover. The acquisition of smaller names by the big players is no longer a first in the video game market. Before that, Microsoft bought Activision Blizzard for 68.7 billion USD.
This is the hottest and most significant acquisition related to video games for Amazon, which acquired video game streaming giant Twitch for $970 million in 2014. Maybe found that the giant in the field of e-commerce is gradually entering the video game market and has achieved certain successes.