Township is a successful game that continually introduces new elements into the game and attracts players.
The game Township is highly appreciated for its design, player interaction features, social mechanics, and art style. Township is a free game that originally launched on Google+ in 2011 and was later expanded to Facebook, iOS (2012), and Android (2013). This is a unique farming and city building simulation game. Through updates and optimizations, the game has defeated Hay Day and surpassed many indicators.
Township allows you to manage and build farms and cities, optimized for mobile. The game combines elements of resource gathering through activities such as agriculture, production and trade. As of 2021, Township has been downloaded more than 248 million times and generated more than $849 million in revenue. The game is in the top 15 or top 50 on the global sales charts, demonstrating its widespread popularity and commercial success worldwide.
Playrix is the developer of Township, founded in 2004 by Igor and Dmitry Bukhman. The company initially focused on match-3, puzzle, and high-end games. With the rise of smartphones and app stores in early 2010, Playrix moved into free-to-play mobile gaming. Township was the company's first mobile game, which quickly became famous and remained popular for a long time. By 2019, Playrix had $1.7 billion in revenue, more than 2,000 employees in 14 offices around the world, and more than 40 million daily active users (DAUs).
Township is highly appreciated for its creative and eye-catching advertising strategies. Through marketing optimization, Playrix has successfully controlled game investment costs and maximized downloads. Therefore, the game's monthly revenue has skyrocketed from 10 million to 40 million USD, an increase of 4 times. This not only significantly reduces cost per install (CPI), but also increases revenue. After that, this model has become a method used by many average game makers in advertising strategies.
The age group playing games is mainly between the ages of 25 and 45 years old. Gender ratio: 60% of users are female and 40% are male. This allocation is relatively common in business simulation games. Township uses sharding time to harvest resources, then moves on to the next round of production. Players can log out at any time, which is one of the main reasons why many business simulation mobile games are suitable for players with little time online.
It is thanks to the planning mechanism that Township has surpassed rival game Hay Day and become the standard for business simulation games on mobile. Although many other city-building simulation games later appeared on the market, it is not difficult to realize that they more or less bear the shadow of Township.