In 2014, the Vietnamese youth and game-loving community were once in love with a seemingly “silly” game that turned out to be surprisingly brain-intensive – Flappy Bird. Launched in 2013, just a year later, Flappy Bird became the most searched keyword on Google. Even this game is likened to Gangnam Style of Korea, helping the father Nguyen Ha Dong earn huge money and become famous around the world.
With the style of the old game from the 90s, Flappy Bird attracts players by the drama and excitement when achieving high scores. Gamers must continuously press the screen to control the “bird” to overcome the obstacles that are blue sewers. Each time you pass a sewer pipe will be counted 1 point. The game only ends when the bird falls or hits the sewer. It sounds simple, the gameplay is easy, but Flappy Bird makes players smash their phones, mad because it’s difficult to conquer. However, although it is not easy, the more you play, the more interesting it becomes.
Initially, Flappy Bird was not heavily marketed, lying quietly on the App Store, everything changed when a famous streamer happened to play and mentioned how frustrating it was to win Flappy Bird. Since then, the “bird” that crossed the sewer has caused a global fever, continuously topping the downloads for many days in a row. Unexpected success has helped Nguyen Ha Dong billions of dollars every day.
However, the success that exceeded expectations was accompanied by scandals and accusations. The first is the rumor about the blue sewer piracy of another hit game. After that, he was noticed by the General Department of Taxation, and somewhere there was news that he cheated to get to the top 1 on the App Store. The climax when Nguyen Ha Dong shared that he often received emails from people who lost their jobs or mothers who no longer talked to their children because of Flappy Bird. The pursuit, criticism and accusations made the then 28-year-old man feel tired, lose sleep and do not want to go out.
Being famous, earning billions every day but in return is a heavy pressure, so Nguyen Ha Dong made the decision to make the world go crazy again, which is to manually press the delete button of Flappy Bird.
Currently, after the death of his brainchild, Nguyen Ha Dong continues to operate his game company. Many people regret Flappy Bird and Nguyen Ha Dong’s golden age, but others still expect him to release another global fever game.