At an internal event organized by Tencent Game Academy, Senior Vice President Ma Xiaoyi (Ma Xiaodie) shared about the opportunities in the gaming industry.
Tencent Game Academy is currently the leading research, event, and game technology development agency of the Shenzhen-based corporation.
According to Mr. Ma, in the past, the exploitation and interpretation of MOBA, tactical competition and other typical gameplays such as the game “Glorious King” have helped Tencent Games achieve certain successes in the mobile gaming era. .
Vice Chairman Ma Xiaodie.
“Of course, we also recognize that since tactical competitive games no longer maintain the level of gameplay disruption throughout the gaming industry, innovation is needed. Therefore, I also mentioned in my previous interview that a breakthrough in gameplay is really valuable and necessary,” he said.
Tencent also spends a lot of time monitoring game fields such as open world, sandbox, craft, co-op, survivor, roguelike (non-linear maze adventure)… The popularity of game genres when searching is also good. is one of the criteria for making games because many people find that people have a need and want to play it.
In it, Tencent Vice President emphasized the importance of 3A game, similar to a flagship product for a phone manufacturer. The elaborately invested AAA game is the breakthrough of the game maker, Tencent is no exception.
“We have now begun to significantly strengthen our regional capacity, including deploying local teams in multiple regions. Not only will it help with promotion, but we also need to make more specific recommendations on local culture, content, and game optimization to help improve our publishing,” said Ma.
Tencent Game Academy often has many game events.
Tencent believes that high-quality 3A games help the development of the game production industry in the direction of GaaS (Game-as-a-Service, i.e. game as a service) and cross-platform development is always on the way. accompanying it.
For example, with the support of Activision’s GaaS model, Call of Duty revenue has doubled. In 2017, Call of Duty: WWII was released for $60, sold over 15 million copies, and grossed over $1 billion in global sales, becoming the highest-grossing new game on Steam of the year. there.
EA is also actively rolling out their Sims Main Series and EA Sports has been very successful in GaaS, and revenue is growing at a very steady rate.
These major manufacturers will actively push in this direction. This is the stage to seize as many opportunities as possible to help the group cooperate more with major manufacturers. On the one hand, it is possible to capture the IP of 3A games, as well as the opportunity to play online and mobile games, on the other hand, to be able to learn more from the top teams.
