SensorTower uses Voodoo’s weekly ad spend in the UK as an example for game delivery.
It’s not uncommon for social media channels to be extremely useful for attracting new users or persuading existing players to stick with the game for the long term. However, with new channels and methods of attracting new users regularly appearing, the benefits of social media advertising have become a hot topic of discussion recently.
After all, social channels are new and considered “experimental” to attract new users, and today they are considered a traditional approach. Social media channels are still extremely beneficial for mobile game publishers. SensorTower backs this up with a recent study of UK advertiser spend. Of course, in the UK alone is not a convincing case, but still very realistic and thorough.
According to reliable data from SensorTower, UK gaming advertisers spent almost 53% of their total ad spend on social media channels between May and August. The compelling case by way of Voodoo’s ad spend share is of course with approximate numbers for this 4-month period.
SensorTower says Voodoo’s ad spend is mostly focused on TikTok and Snapchat, with little attention paid to Instagram. The data provider acknowledges Voodoo as the leading casual game publisher and believes it can be more successful if it strategically places ad spend on these two social channels.
Kevin Chou, co-founder and former CEO of mobile game company Kabam, said: “It was controversial in 2013 that the free business model would be the next big dominant model of all games. game. Mobile games are mostly free, but not only mobile games, but also NPH’s way of doing business.” That has now become the model for even the biggest video game franchises like Activision Blizzard. Call of Duty continues to release new versions every year, earning more than 1 billion dollars worldwide for the free mobile game version. While Warzone Mobile actively promotes.