INTERNATIONAL_ With deals that broke out in early 2022, according to Newzoo, it has created a significant disturbance in the current game market.
Newzoo on February 5 released data and analysis on a series of mergers and acquisitions in 2022 in the gaming industry.
According to the information, the various acquisitions made this year have surpassed the total number of M&A in 2021. The unit also released details on how each acquisition changed the industry.
The biggest acquisition to date is Microsoft’s deal with Activision Blizzard. Newzoo illustrates how great this is for Microsoft by combining 2022 revenue with Activision Blizzard’s revenue.
According to Newzoo data, Microsoft ranked 4th in terms of game revenue in the third quarter of 2021, with $2.9 billion. Sony ranked second with $4.3 billion. However, when Microsoft’s revenue is combined with that of Activision Blizzard, it comes to $4.8 billion, meaning Microsoft will overtake Sony in the third quarter of 2021.
Newzoo analyst Rhys Elliott added that the acquisition not only reflects interests for Microsoft, but also shows the company’s ownership of major franchises such as Call of Duty, Warcraft, Candy Crush and IP smaller like StarCraft and Crash Bandicoot. The developer’s portfolio of games has been around for more than 20 years, giving Microsoft plenty of options to add to Game Pass.
The final deal Newzoo discussed was Take-Two’s acquisition of Zynga. Elliott predicts that the acquisition is largely about the revenue Zynga can bring in, while also expanding the company’s presence in the mobile space.
Phil Spencer, Microsoft’s head of gaming, says Activision Blizzard can make Microsoft’s game development efforts faster: adding Call of Duty to Xbox’s current impressive list of shooter IPs including Halo, Gears, and Halo. of War, DOOM and Wolfenstein will further strengthen Microsoft’s strong position.
Xbox is also expanding its brand and content across as many platforms as possible. Activision Blizzard will bring in several new teams experienced in cross-platform development under the Xbox umbrella…