In light of recent changes to Unity’s pricing policies, some game developers have decided to completely disable Unity Ads and ironSource monetization across all titles.
Companies like Azur Games and Voodoo called for the per-install fee to be abolished, joining the protests against Unity’s fee policy. On September 16, Azur Games posted a letter on behalf of game developers expressing dissatisfaction with Unity’s decision to introduce “so-called runtime fees.”
Many game makers oppose Unity’s policies. Photo: Fiverr.
Companies that are Unity partners signed a letter expressing disagreement with Unity’s claim that the new fees would only affect 10% of customers and calling this statement a “misguided policy”. ”. “We strongly oppose this move. This hinders the cooperative efforts and profits of the parties. Please remove this policy immediately” – the content of the letter reads.
Partner developers also said that Unity did not listen to the opinions and thoughts of game makers, automatically drawing fees that affected the game’s performance. This fee could lead to some companies shutting down. The per-install fee comes at a time when game companies are facing headwinds including tightening profit margins and escalating costs across the game development process.
In addition to Azur Games, the list of companies that signed the letter includes Voodoo, Homa, Century Games, SayGames, CrazyLabs, Original Games, Ducky, Burny Games, Inspired Square, Geisha Tokyo, tatsumaki games, New Story, Playgendary, Supercent and KAYAC. “The operating time fee is an unacceptable change in our partnership with Unity and needs to be canceled immediately” – a director shared.
In protest of the new pricing policy, the game companies mentioned above have decided to stop using Unity Ads and ironSource services in all games “until these changes are reviewed” and “ find a fair and reasonable solution.”
Many casual game makers strongly objected. Photo: Voodoo.
For its part, Unity appears to remain determined to make changes on January 1, 2024. The company recently clarified that installation-based fees will not apply to web and cloud games cloud, but they also expect manufacturers PlayStation and Nintendo to share this fee. Currently, the two developers mentioned above have not given any response to the content from Unity.
