INTERNATIONAL_ Social network Odnoklassniki has compiled its revenue results. According to the report, game publishers make more money on social networks.
Total payments to game developers in 2021 amount to $43.4 million. A third of the amount of 16.3 million USD belongs to mobile games.
In 2020, total payments amounted to 44.9 million USD and mobile games accounted for 13.2 million USD. Before that, in 2019, game revenue earned 49.6 million USD, mobile game earned 9.3 million USD.
Based on the above data, it can be seen that the total revenue from mobile games for the third year in a row increased. Perhaps one of the few growing segments to make up for the decline in segments not covered in the report is mobile, which has shown dynamic growth over time.
The representative of the social network noted that the excellent results are shown by the new direction of the game makers when focusing on casual games. The advertising revenue of game developers on Odnoklassniki has increased 3.3 times compared to last year (total monthly payments reached 33 million USD).
According to the data provided, the platform’s gaming mobile MAU has reached 13 million people by 2021. This is 16.3% higher than a year earlier, increasing by 24.3% in 2020.
The top-grossing Odnoklassniki mobile games of the past year were Kiss and Meet, Herringbone 2021, and Pirateasure. The platform’s highest-grossing PC game projects like Herringbone 2021.
One thing that shows that the game continues to “promote” on social networks is that the number of users discussing this topic has increased significantly over the past year. Recently, Twitter reported that more than 2.4 billion tweets about the game in 2021, up 14% from the same period a year earlier.
Twitter reports that over 2.4 billion tweets about the game last year, up 14% year-over-year, is also a 10-fold increase from engagement in 2017.
There’s been some variation in positions among the rest of the top 10, with Spain being dropped from the list as Indonesia takes the 8th spot among the countries with the most people talking about games. on this social network.