INTERNATIONAL_ The purchase of paid mobile games recorded growth over the past year in the mainland market, in addition to high game downloads.
Reyun Data and Game Gyro recently released their 2021 Mobile App Purchase White Paper. The document provides an in-depth explanation of the trends and changes of the mobile app purchase market. in 2021, while also analyzing the characteristics of domestic and foreign games, mobile apps, and other industry purchasing volume markets.
According to data from the CAS Data Cloud Brochure Intelligence Analytics System, by 2021, the total number of mobile game purchases in the market will exceed 23,000. Compared to 2020, the growth rate is about 14.5% and the average monthly number of products will be close to 7,300.
In general, the total number of products launched this year increased slightly compared to last year, but the growth rate decreased by nearly 30%. At the same time, it is estimated that the rate of new product launch that year is more than 70% in 2020, and only about 60% in 2021.
The document analyzed product launch rates by each major mobile game category in 2021 and found that last year’s moderate to heavy games played a very important role in the marketplace. Mobile games of the simulation genre work well. Meanwhile, casual games this year are catching up with large profit margins.
In terms of rankings, simulation games, card games, SLG and MMO all dropped one place; Shooting game, casual game, slightly increased action. In terms of proportion, role-playing games still maintain the number one position, but the proportion has decreased significantly. While the proportion of casual mobile games such as puzzles and puzzles tends to increase markedly.
Casual games continued to increase in new purchases in the first half of 2021, becoming the mobile game category with the highest new purchase rate last year. This creates a lot of competition for mid-to-high-end mobile game developers. The US, Japan and South Korea are still China’s major overseas markets for mobile game purchases in 2021.