With the wave of globalization, more and more Chinese game companies are targeting overseas. In 2022, there are many Chinese manufacturers that continuously achieve success.
According to Sensor Tower data, the total revenue of the Top 30 mobile game products on the App Store and Google Play in 2022 is $9.2 billion, down 20% from $11.5 billion in 2021, down. back to 2020 levels, but still 46% higher than 2019 levels.
The list of the top 30 foreign grossing Chinese mobile games in 2022 is shown in the statistics table. In particular, the game Genshin Impact has won the number one position in the annual revenue of mobile games abroad thanks to the continuous release of high-quality content updates.
In 2022, the theme of survival, the apocalypse was loved, and a total of 6 products entered the list of high-selling games abroad. Among them, Puzzles & Survival by 37Games uses innovative match 3 + SLG gameplay. The annual sales of this mobile game in the overseas market have increased by 45% and the ranking has risen to 4th place on the list.
Diablo: Immortal co-published by NetEase and Blizzard landed overseas in June 2022, attracting nearly $250 million in gold for the whole year, ranking 14th on the list.
After launching in the Korean market in July 2021, 37Games’ MMORPG Song of the Cloud City mobile game was launched in Japan last February. Thanks to its excellent performance in the Japanese and Korean markets, the game’s overseas sales will reach nearly US$200 million in 2022, up 54% year-on-year, and the game’s rankings will improve. to 20th place.
In addition to the list, products with overseas sales exceeding 100 million USD include games from Yuxing Network, Yalla Group, Perfect World, Youxing Network and 4399…
The report also gives a list of the 2022 revenue of overseas mobile game publishers. Thanks to the stable market performance of PUBG MOBILE and other products, as well as the successful release of new games such as Tower of Fantasy and Goddess of Victory: Nikke in overseas markets, Tencent Games ranked 1st among them. mobile games in terms of revenue in 2022, up one place from 2021.
Meanwhile, 37Games company increased 21.7% over the same period in 2022 and increased 2 places to 4th place, revenue from foreign markets accounted for a high proportion of 87%, up 18% compared to 2021. Japan Japan, the US and South Korea are the three markets that contribute the highest revenue in 2022 for this company at 35%, 22.2% and 13.5%, respectively.
Due to increased overall sales of games like Rise of Empires: Ice and Fire and Last Shelter: Survival, IM30’s overseas sales were up 33% compared to 2021, reaching a record high. By region, the US is the most important market, contributing 43% of revenue. In 2022, Haipe Games’ newly launched Survivor!.io achieved high popularity, helping the publisher’s overseas revenue increase 315% year-on-year, ranking 19th.
In 2022, global mobile game players spend 78.8 billion USD on App Store and Google Play, down 8.9% compared to 2021. Accordingly, the revenue of Top 30 foreign mobile games in markets large schools also declined to a certain extent.
As the largest market for Chinese mobile games to go abroad, head-to-head mobile games attracted more than US$2.7 billion in the US market throughout the year, down 15% from 2021. Genshin Impact, Call of Duty Mobile, State of Survival and Puzzles & Survival have a total of 4 products on the list of 20 best-selling products in the US mobile game market. Japan is the second largest market of Chinese mobile games abroad, in 2022, the domestic revenue of head-to-head mobile games will be 2.3 billion US dollars, down 22% year on year. period last year.