A decade ago, Google executives got together and made a decision to change developers around the world.
They renamed Android Market to Google Play. The editor of Forbes magazine commented that the purpose of this move by Google is to “challenge Apple’s position in the global entertainment market”.
Ten years later, Google Play has reached more than 2.5 billion users in more than 190 countries or regions, generating more than $120 billion in revenue for developers. For all those practicing abroad, Google Play has become unstoppable.
The major changes to Google Play over the past ten years were not achieved overnight, but cumulative. What has Google Play experienced on the way to becoming a giant?
In September 2008, Google released Android 1.0 operating system, just a month after Apple launched the App Store. On October 22 of the same year, Android Market, the official application store developed based on the Android system, officially provided the service to users.
At the Google I/O conference three years later, the Android Market had more than 200,000 apps and had been downloaded 4.5 billion times. At the same time, during the period of development and growth of the Android Market, Google has continuously entered the field of e-books, videos and music.
In March 2012, Google released a major move on the official blog based on the integration of the original Android Market, music, videos, e-books and other related products, launching a content distribution system. new digital content and named Google Play.
In September of the same year, the number of Google Play app downloads exceeded 25 billion. In July 2013, the number of downloads of Google Play apps surpassed 50 billion, and Google Play Games was also released in the same period, which is also the product used as a benchmark for Apple’s Game Center.
Jamie Rosenberg, head of digital strategy and content for Google’s Android platform, said the new platform is designed to break down barriers between the company’s various products, creating a strong experience. more powerful and increasing opportunities for content partners to interact with Google products.
At the 2016 Google I/O Worldwide Developers Conference, Google announced that Google Play has released over 2.2 million apps, with over 1 billion monthly active users and over 65 billion visits. installed apps in 2015. Vinnett Butch, director of product management at Google Play, said that since the beginning of 2017, the number of developers earning more than $1 million per month on Google Play has grown by more than 30 %. He added that new Google Play apps now have over 8 billion monthly global installs (and that doesn’t include pre-installed apps).
It is impossible to underestimate the role of developers and users for Google Play to develop to this day, after all, without people, the platform would not be able to form its own ecosystem . As a result, Google Play’s connection with developers has evolved over the course of the decade. Over the past ten years, Google Play has adopted a series of specifications and guidelines for the first time to ensure the development of services on the developer’s side.