INTERNATIONAL_ Newzoo and Gamma Data recently jointly released the Global Mobile Game Market Competitiveness Report 2021.
In particular, the report analyzes in detail the one-year development of mobile games globally and in markets such as China, the US, Japan and Korea, and announces the top 25 Chinese enterprises in terms of revenue. competitiveness in the international mobile game market in 2021.
Mainland game market report 2021
In 2021, the mobile game market is 93.2 billion US dollars, up 7.3%. The combined market sales of China, the US, Japan, Korea, Germany and the UK account for more than 80% of the worldwide sales.
The competitiveness of Chinese companies in the global mobile game market is still gradually improving. The US, Japanese and Korean markets have their own characteristics (detailed analysis in the report).
The announcement of the top 25 Chinese companies in the global mobile game market in 2021 shows many bright spots. It’s worth noting that this report is limited to mobile games and does not consider console and PC games.
Top 6 largest markets accounted for more than 80% of revenue
According to the companies, the size of the global mobile game market is always changing. The market experienced a rapid outbreak in 2020 and the growth rate slowed down in 2021.
In addition, fierce market competition, increasing CPI and PPI in many countries around the world, and public concern about inflation or rising prices can also affect the rate of spending growth. pepper game.
China, the US, Japan, Korea, Germany, and the UK account for the largest share of the mobile game market share of global revenue, accounting for more than 80%. This is an important part of the mobile game market as well as assessed by this report.
Can Chinese mobile games be competitive?
In terms of change in proportion, the shares of the six countries mentioned above in 2021 are slightly lower than in 2020, but still higher than in 2019. This shows that despite the market’s share Mobile game area outside of 6 countries is not high, some of which are growing fast deserves attention.
In 2021, the actual revenue growth of the domestic mobile game market is only 7.57%, and the growth rate of mainland mobile game users in 2021 is only 0.23%. This further shows that after the rapid rise of the market, under the influence of the pandemic in 2020, the growth rate of mobile game users has slowed down due to the domestic economy is in recession.
