Mini games can be said to be the hottest field in the game industry in China this year.
In addition to the outstanding growth rate, the speed of new game launches and regular traffic all increased for mini games. Since the beginning of April, the game market, including mini games, has been volatile, but no new application game has a monthly revenue exceeding 100 million yuan.
Since announcing the list of mini games on WeChat with the largest monthly revenue for more than half a year, more than 30 new games each month entered the list as is common on the mainland. On April 24, compared to the same period last month, there were 6 games in the top 10 games with the highest revenue. Except for many games that are new games released around April, the other games are all ranked in the top 10 list.
Among them, the most prominent new game in April was Whiteout Survival released by Diandian, which has monthly revenue of over 600 million yuan in overseas markets and is currently ranked second in the global SLG category. The Chinese version is now released. Overall, the top 100 highest-grossing games in April still maintain a fairly high revenue rate, but the number of new games making the list has decreased from 30 games per month to 23 this month.
With 8 products on the list, Sanqi Interactive Entertainment is firmly the leading WeChat mini game maker and still holds 3 positions in the top 10. The remaining names with more entries in the top 100 list are: Crazy Games (4 games), Hometown Interactive (4 games), Kaiying Network (3 games), Yishijie (3 games) and Damenglongtu (3 games). There are a total of 100 products on the list in April, of which 21 games increased in rank, 53 games decreased in rank, 23 new games entered the list and 3 games had no change in rank.
Compared to March, the number of games falling in rank this month has increased significantly, from 32 to 53, while the number of games rising in rank has decreased from 32 to 21. The number of new products entering the increased list has also decreased sharply. , but the top 10 has a big change in name meaning that small game makers are aiming and devoting more resources to top product placement.
Among the 10 mini games with the highest revenue on WeChat on April 24, 6 positions have changed. According to industry experts, if the rankings are stable, many of these 6 small games have a chance to enter the hot product line every month.
The drastic changes in the rankings show that publisher resources are starting to focus on top games, and better performance of each product will help publishers gain more potential game resellers. more capable. Besides, investing in R&D teams helps companies expand operations and raise capital. The explosive growth of mini games shows the trend in the game market during this period. Only two games have actual revenue exceeding 30 million yuan. Last month, no new app had a monthly revenue of over 100 million yuan.