INTERNATIONAL_ Negative reviews of game products are what game publishers have to face when releasing products on platforms.
Joe Henson, one of the creators of the indie shooter Hypercharge: Unboxed, has shared his views on how to receive impactful reviews for the game maker’s products.
In an interview with the media, he explained why it is important to learn how to receive “1 star, 2 star reviews” and to face it.
Game publishers should listen to players.
Henson began his sharing when he said that both gamers and developers have “inherent emotions”. Not every developer can accept all criticism satisfactorily, and not every gamer can offer pleasant words to game publishers.
Can you take criticism? If a developer considers criticism of a game constructive, it can help the studio to improve future games or have better products.
Constructive gamer feedback not all negative reviews are harmful to game products. Some people in the heat of the moment can write review comments to help point out the errors and inadequacies of the game and make the developer understand what the product is facing that has not convinced them.
Communicating with players is a sign that the developer cares about the game and values user opinions. With new games launching every day across platforms, game operators should attach more importance to reviews to understand gamers and make adjustments to improve the game.
Many critical reviews come in handy with the product.
Henson led a review story for Hypercharge: Unboxed, the game developed by the Digital Cybercherries studio. Players who didn’t like the fact that bots were added to the shooter in the latest update. The gamer gave the game a negative review and wrote: “The game is great, but no one is participating so I have to play with the bot”.
Henson could have ignored the feedback, but decided to explain why it did so. He thanked players for the feedback and said that Hypercharge: Unboxed is being run by a small team of 5 people who don’t have a large advertising budget. So sometimes there are not too many users in the game. In order for players not to get bored Digital Cybercherries has added bots.
This developer’s response made an impression on the player, and soon his comment went viral on Reddit, gaining 89,500 upvotes.
NPH does not have to completely agree with gamers’ concerns and take all their feedback into account. It is important to show that you are listening to them. It is also possible through the dialogue to gently and thoroughly explain that the gamer has misunderstood something.
