Casual games have had good growth in early 2022 in the Chinese market thanks to flexible companies like Ohayoo.
Among the top 20 downloaded mobile games on the China App Store, in January 2022, casual games accounted for 6 games, which is almost a third.
Compared with the number of top products in 2021, the number of mobile casual game products in the mainland has significantly increased the total downloads when accounting for more than 20%.
This is mainly because the traffic platform continues to support the development of new games from foreign game studios releasing in as well as many domestic game makers expanding the casua business.
At the same time, according to experts, the game products themselves with simple gameplay also continuously improve and innovate products around themes and characters.
In the Top 10 list of mobile casual games with the largest downloads on the iOS store, 4 Ohayoo products were present and the number of downloads of related products also accounted for 27.7% of the market share.
Ohhayo is still an important publisher promoting the development of casual games in the country of billions of people. From the perspective of specific products, thematic innovation of extremely conventional gaming products also becomes central and tends to diversify.
In the context of the continuous increase in difficulty, innovation in gameplay in casual games, game makers have to constantly look for new themes to attract players.
According to DOF and SensorTower (analytical and statistical reporting agencies), international casual mobile games (outside the mainland) have generally improved in the past year. The casual game genre is divided into the following categories like puzzle, hyper-casual, arcade, board game, simulation, style life and geolocation. These categories can be divided into several subcategories, which can be compared between game genres that are similar in functionality and user base.
Overall, casual games account for 80% of mobile game downloads and 35% of in-app purchase revenue.