A new report says the market is worth $6.8 billion by 2021 and will expand at a CAGR of 11%.
Allied Market Research, the business consulting and research arm of Allied Analytics based in Portland, has shared a new report titled In-Game Advertising Market Research 2030. Detailed and valuable information about the advertising market in the game.
According to the report, the in-game advertising market is valued at $6.8 billion in 2021. The market is expected to grow at a CAGR of 11% and reach $17.6 billion within 8 years, in 2030. The report divides in-game advertising into three main categories: in-game ads by type, region, and device.
The data collected by device type is divided into two subcategories, one is PC and laptop and the other is mobile and tablet. The report expects the PC/laptop category to take a big chunk of the market share, especially with the help of online games on platforms like Steam. On the other hand, the mobile device category is predicted to show the fastest growth, with a CAGR of 11.9% from 2022 to 2030.
The other main category is divided into three categories by ad type: static ads, dynamic ads, and roaming ads. Mobile game advertising is expected to have the largest share of the led ad market in 2021. However, dynamic ads will grow the most, at a CAGR of 11.4% from 2022. to 2030.
In terms of region, North America leads in 2021 and is expected to continue to lead until 2030. However, the most significant growth will come from the Asia-Pacific region at a CAGR of 12 .6% over the forecast period. The report details many other valuable information, including major players in the market, COVID-19 scenarios and in-depth analysis of three key categories.
The other four ad channels have a more even distribution of ad share between games and non-games, with AdMob, Facebook, Instagram, and YouTube each having 40-60% of ad shares from games.
Following the new IDFA policy, Apple’s search ads have grown rapidly, and according to SensorTower’s ad share statistics, the ad network doesn’t seem right for the game.