Roblox’s stock is currently No. 1 in the Metaverse and is the No. 1 UGC platform in the world with more than 200 million monthly users (MAU).
Roblox maintains a leading position in the global UGC (user-generated content) sector. But Roblox is not satisfied. At the recent Roblox Developer Conference (RDC), Roblox CEO David Baszucki repeatedly mentioned the word “growth”. In Japan, Roblox users increased by 102% last year, Brazil by 38% and India by 40%… Although it has become the leader in the industry, Roblox has no intention of stopping or being complacent. Have the spirit of a startup company.
Roblox CEO David Baszucki said. Photo: RDC.
At the RDC conference, Roblox announced a series of new activities in the field of UGC. The 20-year-old company is now trying to open a new chapter and gain even more market share. In 2019, 61% of Roblox’s daily active users were gamers under the age of 13, making the platform a true “children’s playground.” The latest data puts this rate at 45%, although it has decreased slightly but the overall user base still tends to be young.
But Roblox is clearly not satisfied with being a “kids platform.” After capturing the youth market, Roblox began to show its ambitions and began looking for growth opportunities in other age groups. Starting in 2022, Roblox has become less youth-oriented as shown in its financial statements and emphasized the growth of its current user base as more diverse. In May of this year, Roblox CEO David Baszucki affirmed Roblox’s vision “for all ages.”
Roblox subsequently launched a number of initiatives, such as introducing a user age verification mechanism to provide a Roblox experience aimed at people over 17 years old. Roblox’s official website has also been replaced with a new slogan. Roblox wants to build a new experience that is universal to all ages.
New company slogan. Photo: RDC.
Roblox has a unique business model that combines user-generated content, social media, and gaming. Roblox also has a loyal and active community of developers and players who create and use a variety of experiences on the platform. These factors give Roblox a huge competitive advantage and a large market.
