A new report by the company MoEngage has predicted that the Indian mobile gaming market will reach a valuation of $8.6 billion by the end of 2027.
The report, produced in partnership with AppsFlyer and AppTweak, is based on studies of more than 100 corporate brands. With the market currently only worth around $2.6 billion, this anticipated growth represents a significant step forward. Although India bans many Chinese mobile games, it probably doesn’t affect the growth value.
In the report, some of the emerging trends are the popularity of casino games on social networks and the hypercasual genre. Although the data is only for AppsFlyer customers, it confirms that gamers still prefer “instant noodle” games that are easy to play and easy to reward in-game. The report announced a 32% increase in installs in the hypercasual game genre.
While AppsFlyer and AppTweak customers in India represent only a relatively small portion of this growing market, South Asia is projected to reach at least 630 million mobile and PC players by 2020. 2026. Many shooting survival games like BGMI are struggling in this country before the control from local authorities.
AppsFlyer India sales manager, Oothria Raj, commented: “We are in a golden age in the mobile games segment. This industry is becoming more and more popular at an unprecedented rate. In addition, mobile gaming spiked significantly, even after the pandemic. We hope that mobile game brands regularly update innovation to better serve gamers.”
Not long ago, it was reported that India would ban 3 types of games from the market based on the classification applied to all major app stores including Google Play and Apple Store. There has been a tendency for the laws to become stricter for the gaming industry in India, hence some games have been banned in recent times. Around this time, the government of this South Asian country put in place a mechanism to ensure that the game industry operates more efficiently and sanely.