Although the games they currently have only record bad relics, Netflix has not given up and will continue to push the game segment.
Over the past time, Netflix has tried to experiment with many new ways to increase its user base, but perhaps because of “go woke, go broke” that this service is constantly losing customers. Even the game segment that they invested hundreds of millions of dollars in did not work. Netflix’s 26 mobile games – including attractive games like Moonlighter, are not enough to attract players.
Specifically, according to Apptopia’s data, a total of Netflix’s games have been downloaded 23.3 million times, and each day only about 1.7 million players. These numbers sound grand, but are actually too small compared to the number of subscribers of this video streaming platform. Accordingly, statistics show that less than 1% of Netflix’s users are playing these games. This is a bit of a pity because Netflix games are compelling single-player or story-driven games, and anyone who pays a monthly Netflix fee can play without spending a dime.
However, it seems that Netflix will not give up anytime soon because of the huge amount of investment. Recently, they said they will continue to experiment with new directions and the game is one of them. Netflix plans to double the number of games available on its platform this year, including games developed by external studios and games made in-house. If you do not know, in the past time, Netflix has purchased three game studios, Boss Fight Entertainment, Next Game and Night School.