IronSource has launched an updated ROAS Optimizer, a tool for game and app developers.
The ROAS Optimizer helps developers track user conversion campaigns over time. According to Israeli company IronSource, the tool helps increase the visibility of campaign results for ROAS or ROAS, a key metric for mobile and app monetization.
IronSource is working on a new deal for $4 billion a year. IronSource helps game developers make money. Nimrod Zuta, senior vice president of product for IronSource at IronSource, said in an email that ROAS optimization is “a must-have safety tool for mobile game developers”.
That’s what answers the question of whether your company’s user acquisition spending is trying to attract you to high-quality players at the right scale, says Zuta.
When IronSource first launched the ROAS Optimizer, it was groundbreaking because the algorithm, to put it simply, gave the game developer the perfect bid and updated it over thousands. source. King, Zynga, Big Fish everyone used them, Zuta said.
This update also includes something new for the platform. IronSources’ new tool makes it easier for teams to understand ROAS moves.
Any customer using our existing ROAS Optimizer can use the new dashboard showing a view based on trends over time or as opposed to a static and non-stop view , Zuta said.
Developers can switch between different times, countries and campaigns and no longer need to build their own charts or create their business intelligence team to dynamically understand ROAS performance. With this visibility and reach, developers can learn from campaign performance, see how they’re performing on their ROAS goals over time, and use that knowledge to gradually refine their goals. ROAS targets for continued sustainability, said Zuta.
IronSource says it is the first company to offer its platform an area dedicated to ROAS optimization, providing trend visualization and daily goal analysis over time and time.
With the ROAS Optimizer, app marketers can set goals for the business world. This program is used to make the most money according to the proportions of the business world. This latest update gives marketers the ability to visualize their campaign results over time and controls to get them reading their goals based on that data.
The company says visibility into installs, spend, eCPI, current ROAS goals, effective ROAS goals over time, and more, helps marketers make informed decisions about their campaigns and improve their user acquisition strategy.
“Automatic optimization is critical to expanding today’s competitive UA market. That’s why we’ve built many optimizers across different industries, whether it’s in-app or on-device marketing,” said Zuta. “We believe in supporting our customers with as much information and visibility as possible, and despite the combination of automation and transparency, the aim of our technology is to respond to the mutable world of the platform so we can get more data.”
The update also includes self-service capabilities that allow marketers to maximize their ROAS goals and compare them directly to the platform. This is one of many tools for the ROAS Optimizer, whose tools are updated almost weekly, making them smarter and more effective in helping advertisers scale and campaign quality.