INTERNATIONAL_ The owner of the short video social networking platform Kuaishou has invested and owns more than 30% of the shares of Soul World China.
Recently, company information said that Beijing Muyuan Technology Co., Ltd. affiliated with Kuaishou has had a new investment. The object of investment is Beijing Soul World Information Technology Co., Ltd.
According to China’s corporate credit information disclosure system, Soul World was established in June 2012 with a registered capital of 10.5 million yuan. The legal representatives are Liu Zhe and Kuaishou are legal entities of the company, with a share ownership rate of 34.3%.
According to Baidu, Liu Zhe, CEO of Soul World, graduated from Tsinghua University’s Department of Architecture. He is a former member of simulation game developer Three Kingdoms, game producer of Zynga and brother of Liang Qiwei, producer of Rainbow.
In 2012, Liu Zhe founded Soul World. After that, the team released a number of games such as Cube Summoner, but none of them achieved much commercial success.
In 2013, the company released the card RTS game Heaven’s Fall. At that time the game was popular with game companies such as Tencent, Changyou, and Ledou, and Ledou was finally licensed to publish in China. There is information that the game Heaven’s Fall overseas has achieved great sales, bringing great benefits to Soul World.
Since then, Soul World has also released a number of indie games that make up simulation games, casual games, etc., which have been recommended by Apple App Store and Google Play app store when Play games at the app store.
In 2018, Soul World transitioned from developing and distributing casual games to simulation games. That game was released by Kuaishou (the owner of the short video platform of the same name, a rival to TikTok).
The overall research and development capacity of the game team is very strong, so it is not difficult to understand when Kuaishou invests in Soul World to help mature products and earn revenue.