Genshin Impact sales hit 11-month high in February, thanks to a series of campaigns and new version releases
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Sensor Tower said that Chinese video game developers accounted for 40 of the world’s top 100 mobile game publishers by revenue last month.
Chinese video game developers include Shanghai-based miHoYo, the studio behind Genshin Impact, on the list of 40 of the world’s top 100 mobile game publishers by revenue as of October. prior, bringing in total revenue of $1.85 billion, according to application analytics firm Sensor Tower.
Many of miHoYo’s games bring success.
The statistics reflect the progress made by Chinese developers over the past few years, with strict regulation in China, including strict licensing and content controls forcing many of the top players to target. consume foreign markets. miHoYo has taken a huge step forward with the global success of Genshin Impact, which is currently number two on the list of top global mobile video game publishers.
In February, Genshin Impact’s revenue hit an 11-month high, up 18.5% month-on-month. Among Chinese developers. Sensor Tower reports that in February, Chinese developers accounted for more than a third of the revenue received from selling games on Apple (App Store) and Google (Play Store).
Sensor Tower expects that after a prolonged decline in the global video game market over the past three years, sales will grow again this year, with revenue from the App Store and Play Market reaching $81 billion USD() continues to be popular in major markets such as Japan, South Korea, and the United States. This is a good sign for Chinese developers.
Genshin Impact’s revenue hit the highest level driven by a slew of hit products, up 18.5% from January. Among Chinese developers, miHoYo ranks third in revenue, behind Tencent Holdings and NetEase.
The Chinese video game market has been rocking recently after US game publisher Blizzard Entertainment, a subsidiary of video game holding company Activision Blizzard, ended a long-running partnership. 14 years with NetEase after disagreements over terms. This has cut off Chinese players’ access to popular titles like World of Warcraft.
Meanwhile, Tencent still leads among Chinese video game developers, thanks to titles like Honor or Kings and the Chinese version of the popular game PUBG. Sensor Tower expects that after the global game market has shrunk slightly over the past three years, sales will grow again this year, with estimated revenue of US$81 billion across App Store channels. and Google Play worldwide.
