INTERNATIONAL_ SocialPeta has released its 2021 mobile game advertising market overview.
The company talked about global creative performance, averages, and forecasted key marketing trends for the current year.
Advertising market statistics for 2021 according to SocialPeta data for 2021, there are about 65,000 registered mobile game advertisers in the world.
Advertiser growth from 2017 to 2021 (and forecast to 2023).
North America still leads with 41,000 advertisers, 18.72% higher in annual volume. However, the growth rate of advertisers in the mobile game sector has slowed compared to 2020. SociaPeta sees a 5% increase in in-game advertisers in 2021 compared to a 44% increase in 2020.
Advertiser growth from 2017 to 2021 (and forecast to 2023). The average ad playing time was 32.5 days, an increase of 87.9% over the same period last year.
5.6 million video ads were placed in 2021, up 73% from the same period last year. The largest number of advertisers 18,000 is observed in the casual games segment. However, RPG has the most ads with more than 6.6 million.
The number of advertisers in each mobile game genre on Meta has grown by 34% in 2021. At the same time, the CPM of mobile game titles in the US has increased by 93% in value year over year. The average mobile game ad is 1.28% (29% down from 2020).
Average ad duration (2017-2021).
Most advertisers in the strategy and simulation segments use the casual mechanism. Advertisers use this strategy to reach the widest possible audience while reducing total UA costs.
Although players attracted in this way show low retention, some advertisers continue to use this strategy to consistently engage users and reduce overall advertising costs.
Advertisers use to create ads with real celebrities to promote difficult projects. For example, a similar strategy was used by Lilith Games to promote Warpath. This approach is believed to increase brand loyalty and direct downloads, because celebrities have fan bases that are happy to use any content relevant to the site. star.
Recent collaborations include Cristiano promoting Free Fire; Mariah Carey and Norman Reedus advertise in State of Survival.
