INTERNATIONAL_ Not only thriving in Asian countries, mobile games have also invaded Western markets strongly since last year.
The latest report said that market revenue increased 16.7% year-on-year as Google Play users made up the majority of game loaders. Mobile game revenue in Europe hit $11 billion last year. This reflects the strong development in Western countries.
The chart shows the growth of the mobile game industry in the West.
Specifically, it reports that European mobile game consumers have generated an estimated tens of billions of dollars since 2019. The mobile analytics firm says that this figure represents a rapid growth year-on-year. Last year, the two most popular stores were App Store and Google Play.
Google Play users led the way in revenue, spending $6.4 billion in total sales, up 18.5% from last year. App Store players loaded the game with $4.8 billion, representing a 14.3% year-on-year growth in the EU market.
Regarding the total mobile spend of European users, revenue from games accounts for 61% of the market. The region also accounts for 12% of the global games market revenue in 2021. PUBG Mobile, Coin Master, and Roblox were the top-grossing mobile titles of the year.
Mobile games still maintain a good growth momentum.
Player spending on Tencent’s mobile PUBG generates $404 million in sales, Moon Active’s Coin Master contributes $392 million, and Roblox accrues $264 million.
The SensorTower report also says that mobile game sales in the UK are up 13.9% compared to pre-pandemic figures in 2019. In 2020, the sector is growing by 17.8% year-on-year due to COVID-19 pandemic throughout the year.
Revenue from the sale of gaming equipment recorded a year-on-year decline, with sales down 20.8% year-on-year (and 15.1% year-over-year) to £511 million. .
