Since 2019, the global mobile gaming market has undergone rapid changes. There are 82 mobile game products with global revenue exceeding 100 million USD for 5 consecutive years.
Analysts often call this group of games the “green mobile game club” (meaning green growth). The recent report also shows the overall appearance and positioning of global mobile games for growth. You can better understand the market space of mobile games related to popular genres, and analyze the success of “green mobile games”.
The RPG and strategy genres make up the majority of the group of 82 games. Photo: Sensor Tower.
The number of 82 mobile games generating global in-app purchase revenue exceeding $100 million for five consecutive years is also an important reflection of the development situation. As of the end of October 2023, the cumulative global revenue of these 82 mobile games has exceeded 220 billion USD.
More than 70% of mobile games with green growth focus on the US and international markets. Among them, 30 mobile games have revenue scattered in different markets around the world. The report said 28 mobile game revenue came mainly from the United States. There are 12 and 9 games in the Japanese and Chinese markets respectively.
Popular genres noted are RPG and strategy. The strategy and RPG series have 17 and 20 games respectively. At the same time, these two types of mobile games have the greatest revenue potential, with an average annual total revenue of 7.9 respectively. billion USD and 7.2 billion USD.
Data from Sensor Tower’s digital advertising analytics platform Pathmatics shows that Plarium Global’s mobile game RAID: Shadow Legends spent more than $80 million on advertising in the US market over the past year. Publishers like Tencent and Playrix also invest equally and bring in quite stable revenue.
RAID: Shadow Legends is the most advertised game in the US. Photo: Sensor Tower.
In terms of mobile game R&D and distribution, publishers such as Tencent, Playrix and Activision Blizzard are highly competitive. Tencent’s five evergreen mobile games, including Honor of Kings and Game for Peace, bring publishers an average of $5.2 billion in revenue each year.
