Summer movie season in Vietnam market in particular, the world in general is gloomy when a series of “blockbuster” falls into the revenue scene that is not as expected.
The movie “Mission: Impossible – Dead Reckoning Part 1” is a work associated with the name of actor Tom Cruise, which is expected to blow a new wind and revive the season’s revenue. summer 2023.
A series of heavy loss movies
“Mission Impossible: Karma Part 1” continues the story of agent Ethan Hunt (played by Tom Cruise) on a journey to carry out a dangerous mission. He and his colleagues strive to find two pieces of a key capable of opening the source code of a high-level artificial intelligence entity that is threatening the peace of mankind. On the journey of many difficulties, Ethan Hunt added female super thief Grace (played by Hayley Atwell) to his team of associates.
“Mission Impossible: Karma Part 1” is directed by Christopher McQuarrie, in addition to Tom Cruise and Hayley Atwell, it also gathers many actors such as Rebecca Ferguson, Ving Rhames, Simon Pegg, Vanessa Kirby, Henry Czerny… The film has many eye-catching action sequences, lang class scripts, although exploiting the topic is not new but not outdated.
Tom Cruise is still a bright spot in the movie when he keeps his youthful appearance and style at the age of 60, performing high-risk scenes himself. He and his crew practiced carefully, carefully calculating every detail to bring about attractive adventure scenes.
The film “Mission Impossible: Karma Part 1” has the participation of star Tom Cruise, but the revenue is still not as expected. (Photo provided by the publisher)
“Doing stunts is what I’ve been doing all my life. As an action movie actor, I express my character through the shots. That’s how I tell my story.” – Tom Cruise expressed.
“Mission Impossible: Karma Part 1” received a lot of praise from critics before it was released, bringing high expectations. However, the film suddenly lost its appeal in not only the Vietnamese market but also other countries. With a budget of 291 million USD, this work is currently only earning more than 383 million USD worldwide, if the theater costs are taken into account, it still cannot be paid back. In Vietnam, the movie will be released in theaters from July 8, but Box Office Vietnam (an independent box office revenue statistics page, with small errors) said it has only earned nearly 54 billion VND. Previously, the film’s first week sales in the North American market were also not as expected.
Before “Mission: Impossible: Karma Part 1”, the movie “Indiana Jones and the Wheel of Destiny” (Indiana Jones and the Dial of Destiny) invested 300 million USD but currently only grossed more than 341 million USD worldwide. predicts a heavy loss if the theater costs are taken into account. At Vietnamese cinemas, the film only collected more than 5 billion VND, an unbelievable low figure.
The superhero movie “The Flash” invested $220 million, but the global gross was just over $268 million, and also suffered a heavy loss. In Vietnam, this film only earned more than 27 billion VND. The movie “Transformers: Rise of the Beasts” invested 200 million USD and earned more than 428 million USD globally, in Vietnam it collected more than 71 billion VND…
Struggling for Blackpink?
Foreign “blockbuster” films that did not reap the expected revenue in Vietnam this summer are considered to be due to both objective and subjective factors.
The biggest objective factor mentioned is that the economic situation after the COVID-19 epidemic is still facing many difficulties. Entertainment needs such as watching movies are still maintained, but the audience is more selective and rigorous. Vietnamese audiences do not go to theaters to enjoy movies just because the brand has been built for a long time, the actors are as famous as before. They also see the popularity of the film on social networking platforms, the attraction of the content … they decide to come to the theater.
Director and screenwriter Kay Nguyen believes that many Vietnamese audiences have changed their tastes. They seem to be leaning towards entertaining works, tending to have fun, light stories, or have top-notch effects like “Avatar”. As proof, the cartoons “Doraemon: Nobita and the ideal land in the sky”, “Land of the Elements”, “Famous Detective Conan: Black Iron Submarine”… are still chosen by many people. see.
Many people think that the fact that the Korean group Blackpink’s two nights in Hanoi may also be the cause of the impact on foreign film sales in Vietnam. It is understandable that young people who often go to the theater must limit their movies to save money to buy tickets to meet idol singers.
According to experts, when the audience is “bored” of foreign “blockbuster” movies, it will create opportunities for Vietnamese films when domestic works return to the cinema. Vietnamese films that won big in the first 6 months of 2023 helped this expectation increase. However, according to experts, even with Vietnamese movies, if they can’t tell a good story, easy to understand, and to the audience’s tastes, it will be difficult to achieve revenue.
The foreign films coming to Vietnamese theaters in the summer of 2023 are all works that have built a brand with the audience through many previous films, invested with high budgets, with famous actors participating. However, these films did not create the ticket effect that happened in previous summers.