Newzoo Global Gamer released a study showing that gamers playing cross-platform games account for a relatively high percentage today.
Newzoo has released results from its global player research, detailing playing habits after gathering online surveys of more than 74,000 people across 36 different markets.
Several important issues related to cross-platform players have been highlighted in this report. Among those polled, 79% of them are gaming enthusiasts and 47% of them play on multiple platforms (PC, mobile and console).
Mobile is the most popular platform, with 60% of online respondents playing on a phone or tablet. Console and PC players are similar with 33% of PC players and 32% of console players. Among them, 15% of respondents have played the game on all three aforementioned platforms. Newzoo also released a Venn chart showing the percentage of gaming across each platform.
Among them, women often play games on one platform, accounting for 50% of that group compared to 49% for men. The study also highlights the popularity of games in everyday entertainment. While 76% of respondents to the poll said that playing games as a form of stress relief. The study also found that gamers are more receptive to brands than non-gamers.
“Global game players are more receptive to branded content and in-game media collaboration from in-game advertising,” said Newzoo. This trend presents a clear opportunity for media companies looking to reach new audiences and their potential customers.”
Miikka Luotio, a game business development manager in Europe, said: “The game industry has grown based on mobile, PC, and console platforms. The developer is coming up with new business models, better ways to entertain players.” The expansion of cross-platform publishing helps to expand in game distribution providing a great opportunity for game makers to reach users to further popularize the product. Many countries are looking at cross-platform game products as an opportunity to expand their markets and distribute products worldwide.