It seems that the password sharing ban is working as expected of Netflix, but the truth is not necessarily so.
It must also be recognized that Netflix’s influence is really big enough to make the worldwide user community “boil” just because the announcement will limit sharing passwords to people who are not in the same household. Many people, including those who don’t use Netflix, also voiced their opinions, saying that the company was following in the footsteps of the old movie rental systems that disappeared after Netflix began to emerge.
Specifically, the new policy has been applied in the US since May 23, and in about 4 days after that, Netflix’s new subscriptions in this country suddenly spiked, the highest recorded increase. since 2019.
To be precise, Antenna reports that there were an average of 73,000 new Netflix subscriptions per day in the US alone, up 102% from the previous 60-day period. This number is even higher than the “peak” during the first social distancing period in early 2020. The ratio of new users to unsubscribes also increased to 25.6% compared to 2 months ago.
Looking at this number, many people will think that Netflix’s plan is really working as they want, that users who do not have to share passwords will still continue to use its service at a much higher price. time.
However, some social network users believe that this growth is because old users only want to finish watching the movies they are still “finding” rather than really want to stick with Netflix, and that the actual figures will change to the negative in the near future.
There are many other users who also agree, asserting that the price of Netflix’s service is too high and that it is absurd to not be able to use the same account in different locations. This sudden growth may only be temporary, it will take some time to know the real results.
However, because Netflix no longer offers free trial packages around the world, they still have earned a large part of revenue with this new user base. Alternatively, it’s also possible that those new subscriptions include affiliate accounts that are added for $7.99/month under the new shared policy, although this is still considered too high when combined with the price. original package.
In Vietnam, there is currently no information about Netflix’s new password-sharing policy and pricing for sub-accounts. If it is forbidden to share passwords, Vietnamese users can still choose to use single packages at a much cheaper price than Western markets, only from 70,000 VND/month and can be viewed on 1 device with Maximum resolution 480p.